Display advertising · Campaigns · Social ads
Display advertising that convinces and speaks to the right target group
Banners, ads and campaign visuals for corporations and mid-sized companies: a style and tone that fit the target group and lead to the click.
Selection
1&1, compleet, Heine, Tischner Consulting, iRead
Role
Key visuals, banners, campaign pages, social ads
Period
since 2011, freelance and employed
Industries
Telecommunications, energy, HR software, training
The challenge
Every industry and every target group speaks a different language. A banner has only seconds to stand out, show the benefit and lead to the click.
The idea
First understand the target group, then choose style, imagery and tone to match: factual for software, emotional for tariffs, personal for coaching. One key visual is translated into every format, from banner and landing page to social ad and teaser.
Result
Ad formats that fit the target group, make offers easy to understand and lead to sign-ups.
Focus
Key visuals, banners, inbox ads, landing pages and social ads from a single source
Use
Campaigns on portals, in newsletters and on social media
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