About me
Esther Büthe
I conceive and design digital products and campaign visuals that delight your customers and deliver results.
Clarity is what matters to me. Your content should be understood at first glance and convince, whether in an interface or a campaign. I work in a reduced, structured way, with an eye for quality in the details. My background in fine art helps me bring impact and function together.
Since 2011 I have supported projects from the first idea through to execution, independently or together with your team. I care about design that is thoughtful, practical and built to last.
Freelance
Since 2011 as BE ArtDesign
Degree
B.F.A. Audiovisual, G. Rietveld Academie
Languages
German, English, Dutch
Career milestones
2004
State-certified multimedia designer, GTA Aachen
2009
B.F.A. Audiovisual, Gerrit Rietveld Academie Amsterdam
2011
Self-employed as BE ArtDesign: art direction, campaigns, UI/UX, motion design and film
Since 2018
Further training in UI/UX and online marketing, Interaction Design Foundation
Today
Focus on UI/UX, corporate and motion design
Software
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects) · Figma · KeyShot · CMS · HTML/CSS
I turn complex ideas into appealing design.
Art direction
& corporate design
A consistent brand presence people recognise at a glance.
Campaigns
& display ads
Campaigns that win attention and drive clicks.
UI/UX
& e-commerce
Clear paths through shop and software, turning visitors into buyers.
Motion design
& product film
Films that make technology tangible and products unforgettable.
Selected clients
