Brief Project Description:
Design of a digital info brochure to promote a new training program called “Sales Effectiveness Program.” The brochure was created to quickly inform partners and potential clients via email, with a PDF attachment of the brochure. The downloadable format included both a PDF for easy viewing and a PPTX work file, allowing the client to customize the content using a PowerPoint template independently.
Role:
Graphic Designer and Content Coordinator
Task:
Developing the visual design of the brochure, creating the content layout, and preparing the files for distribution and customization. Additionally, I supported the promotion of the training program by creating a LinkedIn post featuring an image carousel of the training, aimed at attracting new customers and companies.
Solution:
I designed a clear and engaging digital brochure that effectively communicated the benefits of the “Sales Effectiveness Program.” The brochure was optimized for email distribution, with a PDF for easy access and a PPTX template for flexible updates by the client. To boost visibility, I also helped craft a LinkedIn post “with an “image-carousel” showcasing the training, which successfully generated interest and new contacts from companies.